Truly’s Story
“Everything I want does not exist, so I design and make it myself.”
Truly Sopel
From self-taught beginnings sewing clothes from her bedroom to training at the London College of Fashion, Truly has always turned her imagination into reality using her love of garment and fabric.
Passionate for her ideas to be seen, Truly delighted in setting up a market stall, launching her eponymous fashion label at London’s Portobello Road in Summer 2002.
The collection featured tailored coats, ruched dresses and matching knickers, all inspired by the Sindy doll outfits she loved so much as a child.
A move away from London in 2006 saw Truly open her lingerie focused shop and studio in her hometown of Frome, situated on the picturesque and famous cobbles of St Catherine’s.
Here the collection is designed, made and showcased in this very exciting space which Truly describes as her, “boudoir style boutique – where all my dreams come to life”.
The Truly Sopel look reflects a touch of 1970s teenager with a hint of granny chic and a large dose of doll- it’s where nana’s and granddaughters wardrobes unite.
Each collection is vibrantly influenced by the clothes and colours of childhood themes, the feel is kept distinctly nostalgic and cosy; garments made to live and lounge in, comfortably.
Truly’s style is colourful and creative, a mode destined to mix and match.
Fashion. Fun. Style. Design.
Remember, Truly Sopel girls have a truly good time.
Truly’s Blog
Turn the shirt off your back into an undercover story – another Frome first
Read about what Frome Nub News thinks of our Cotton Shirt Rework- Truly Knickers range: This looks fun - and something Nub News has never seen before. So if you have an old shirt you no longer want, or need, you can have it transformed into something rather more...
Truly’s Designer Life Series | Part 3
PART 3 | Stepping into my lingerie focused boutique & playing undress up Welcome back to the Truly Sopel blog! Today I’m tackling a topic that many customers come to me with – choosing the right handmade lingerie! Everyone is different – from body shape to...
Truly’s designer life series | Part 2
PART 2 | Behind the Scenes at Truly Sopel Located on the famous cobbles of St Catherine’s, you’ll find Truly Sopel, my boudoir boutique and lingerie studio. Here, I design and make vibrant, colourful and confidence-inducing lingerie for...
Truly’s designer life series | Part 1
PART 1 | An Introduction to Truly Sopel “Everything I want, does not exist, so I design and make it myself...” The above quote is the reason that Truly Sopel exists. Established in 2002, the designer lingerie brand was born from something that I quite...
We are ‘The Trendiest Shop In Somerset’ as voted by Somerset Live.
What a great end to 2021 and positive start to 2022! We are thrilled to be voted as the trendiest shop in Somerset! “I’ve always liked to think of myself of a trend setter” says Truly, who loves nothing more than to stand out from the crowd and create new looks and...
A cute Cats Protection story with a cute ending…
As featured in the Frome Times. WOW! Have ‘U2’ met before? Bono the cat and the ‘tail’ of two owners TWO women who work next door to each other in Frome have discovered a surprising connection – a 15-year old cat called Bono! Six years ago, Frome resident and owner of...
Truly’s Days Of The Week Collection is here….
This range is inspired by the popular fortune-telling song Monday's Child, which supposedly reveals your character and future luck from your birth day. A rhyme Truly has memorised since childhood - from learning the days of the week, to remembering which day of the...