Truly’s Story
“Everything I want does not exist, so I design and make it myself.”
Truly Sopel
From stitching clothes in her bedroom to training at the London College of Fashion, Truly Sopel has always brought her imagination to life through a love of colour, fabric, and storytelling style.
Fuelled by creativity and a desire to share her designs with the world, Truly launched her eponymous fashion label in the summer of 2002 at London’s Portobello Road. Her debut collection featured tailored coats, ruched dresses, and matching knickers—each piece inspired by the cherished Sindy doll outfits of her childhood.
In 2006, a return to her Somerset roots led to the opening of the Truly Sopel boutique and studio in Frome, nestled on the cobbled streets of historic St Catherine’s. Here, in what Truly calls her “boudoir-style boutique – where all my dreams come to life”, each piece is imagined, designed, and lovingly made by hand.
Today, Truly continues to craft fashion that’s playful, nostalgic, and entirely original—just like her.
The Truly Sopel Look
A touch of 1970s teenager, a hint of granny chic, and a generous dose of doll—where nana’s wardrobe meets her granddaughter’s, in the most delightful way.
Each collection is playfully nostalgic, inspired by the colours and clothes of childhood. Cosy, sentimental, and made for comfort, it’s perfect for living, layering, and feeling completely yourself. Vibrant, imaginative, and always a little unexpected, Truly’s mix-and-match style invites you to dress how you feel—setting the stage for the collections that follow.
Fashion. Fun. Style. Design.
For those who live colourfully—and love a truly good time.
Truly’s Blog
Love Lace: A Story of Tradition, Texture & Timeless Style
Truly Sopel’s Love Lace Collection is a heartfelt homage to a lifelong romance with lace — one that began in 1994, when Truly, then a curious teenager, befriended 84-year-old Marianne, a local lace maker. Each week, Truly would join Marianne and a small circle of...
Behind the Seams: The Story of Truly Sopel’s Cotton Shirt Rework Range
At Truly Sopel, fashion is never just about looking good—it’s about stories, sustainability, and a bit of cheeky fun. One of our most beloved collections, the Cotton Shirt Rework range, celebrates turning forgotten or well-worn shirts into unique, frilly pairs of...
More than a sustainable fashion shop
From sketch to stitch to shopkeeper Tucked away on charming Stony Street in Frome, Somerset, lies a hidden gem in women’s fashion, lingerie and lounge apparel- Truly Sopel. This independent boutique, run by its namesake designer Truly Sopel, brings an artisan ethos to...
Girl for all Seasons- Spring
Inspired by Truly's slow fashion' approach to design, this loungewear and lingerie collection features trans-seasonal styles with an in-season identity. Garments made to live and lounge in, all made from organic cottons; combed, knitted and finely woven. The printed...