From sketch to stitch to shopkeeper
Tucked away on charming Stony Street in Frome, Somerset, lies a hidden gem in women’s fashion, lingerie and lounge apparel- Truly Sopel. This independent boutique, run by its namesake designer Truly Sopel, brings an artisan ethos to everyday essentials. Every piece, whether a cotton knicker, a soft lace cami or a colourful crochet dress, is born from a personal creative journey—from the initial sketch, through pattern-making and sampling, right up to final stitch-in-shop craftsmanship.
What materials are used & how the collection is made
A hallmark of Truly Sopel is mindful collaboration and conscious sourcing. Limited-edition pieces are made in-house alongside working with small-scale UK sewing factories and eco-printers. Fabrics and trimmings are also from UK suppliers, with many ribbons and cottons recycled to reduce waste—echoes of the brand’s commitment to sustainability . Even up-cycled pieces see new life via traditional sewing methods, blending environmental care with creative reinvention.
Why go into Truly’s independent shop
Visiting the boutique is more than shopping—it’s an immersive atelier experience. You meet the designer, observe the handiwork, and discover thoughtful touches: vibrant colour palettes, sentimental prints, and pieces crafted with comfort as much as style in mind. The range is flexible, designed to mix and match, offering each customer a playful yet functional wardrobe staple.
Community is woven into its threads too. Truly Sopel is celebrated in Discover Frome’s curator series and recognised by initiatives like Sustainable Fashion Week, The Good Clothes Show and Everyone Needs Pockets, highlighting its sustainable fashion credentials. With over 3000 followers on instagram and attracting a continuous local buzz, the boutique is a growing beacon for conscious, creative clothing.
For the Frome local or the visiting shopper, Truly Sopel is more than a store—it’s a journey through thoughtful design. Pop in Monday–Saturday, sip a coffee nearby, and explore a carefully curated collection that champions quality over quantity. Each purchase supports a small creative business and underscores the importance of ethically crafted wardrobe choices.
Why it matters
In a fast-fashion world, Truly Sopel is a refreshing pivot: empowering handmade production, upcycling, and low-impact sourcing. It’s a reminder that beautiful, comfortable clothing can also be thoughtful and responsible.
Next time you’re in Frome, drop into 14 Stony Street. Take a moment to admire craftsmanship at work, try on a limited‑edition camisole, T-shirt or bed set, and chat with Truly about how creativity and sustainability can coexist—stitched together, one thoughtful seam at a time.
Read more about Truly’s story here find out about her fashion journey from designer maker to market trader and then shopkeeper.
Truly’s shop in Frome, celebrating its 19th year this July and 21 years in business
