“Everything i want does not exist, so i design and make it myself” Truly Sopel.

From self taught beginnings sewing clothes from her bedroom, to training at the London College of Fashion, Truly has always turned her imagination into reality using her love of garment and fabric.

Passionate for her ideas to be seen, Truly delighted in setting up a market stall, launching her eponymous fashion label at London’s Portobello Road in Summer 2002. The collection featured tailored coats, ruched dresses and matching knickers, all inspired by the Sindy doll outfits she loved so much as a child.

A move away from London in 2006 saw Truly open her lingerie focused shop and studio in her hometown of Frome, situated on the picturesque and famous cobbles of St Catherine’s. Here the collection is designed, made and showcased in this very exciting space which Truly describes as her “boudoir style boutique- where all my dreams come to life”.

The Truly Sopel look reflects a touch of 1970s teenager with a hint of granny chic and a large dose of doll- it’s where nana’s and granddaughters wardrobes unite. Each collection is vibrantly influenced by the clothes and colours of childhood themes, the feel is kept distinctly nostalgic and cosy; garments made to live and lounge in, comfortably.
Truly’s style is colourful and creative, a mode destined to mix and match.

Expanding the collection each season, maintaining a “fashion is fun” identity, Truly Sopel is attracting loyal customers from far and wide.

The brand today is recognised as an evolving design house with growing popularity in lounge wear looks, for an everyday boudoir-chic style.
Impressively the brand can proudly say that every garment is made in England, notably in-house and small London based factories, offering a true British designer shopping experience.

“Fashion, fun, style, design. Remember, Truly Sopel girls have a truly good time”