Truly’s Story
“Everything I want does not exist, so I design and make it myself.”
Truly Sopel
From self-taught beginnings sewing clothes from her bedroom to training at the London College of Fashion, Truly has always turned her imagination into reality using her love of colour and cloth.
Passionate for her ideas to be seen, Truly delighted in setting up a market stall, launching her eponymous fashion label at London’s Portobello Road in Summer 2002.
The collection featured tailored coats, ruched dresses and matching knickers, all inspired by the Sindy doll outfits she loved so much as a child.
A move away from London in 2006 saw Truly open her lingerie focused shop and studio in her hometown of Frome, situated on the picturesque and famous cobbles of St Catherine’s. Here the collection is designed, made and showcased in this very exciting space which Truly describes as her, “boudoir style boutique – where all my dreams come to life”.
The Truly Sopel look reflects a touch of 1970s teenager with a hint of granny chic and a large dose of doll- it’s where nana’s and granddaughters wardrobes unite.
Each collection is vibrantly influenced by the clothes and colours of childhood themes, the feel is kept distinctly nostalgic and cosy; garments made to live and lounge in, comfortably.
Truly’s style is colourful and creative, a mode destined to mix and match.
Fashion. Fun. Style. Design.
Remember, Truly Sopel girls have a truly good time.
Truly’s Blog
Girl for all Seasons- Spring
Inspired by Truly's slow fashion' approach to design, this loungewear and lingerie collection features trans-seasonal styles with an in-season identity. Garments made to live and lounge in, all made from organic cottons; combed, knitted and finely woven. The printed...
Collections Series- Love Lace
Truly Sopel’s Love Lace collection is inspired by Truly's love affair with lace which began in 1994 when as a young teenager she befriended eighty-four year old Marianne, a local lace maker who patiently taught Truly the intricate art of creating this traditional...
Truly is exhibiting at The Good Clothes Show this September!
We are so excited to be a part of this new cutting edge fashion event promoting and celebrating sustainability- The Good Clothes Show will be coming to the NEC Birmingham on 20-22 September, a three day shopping show which is about so much more. Truly says.. “It’s...
Turn the shirt off your back into an undercover story – another Frome first
Read about what Frome Nub News thinks of our Cotton Shirt Rework- Truly Knickers range: This looks fun - and something Nub News has never seen before. So if you have an old shirt you no longer want, or need, you can have it transformed into something rather more...
Truly’s Designer Life Series | Part 3
PART 3 | Stepping into my lingerie focused boutique & playing undress up Welcome back to the Truly Sopel blog! Today I’m tackling a topic that many customers come to me with – choosing the right handmade lingerie! Everyone is different – from body shape to...
Truly’s designer life series | Part 2
PART 2 | Behind the Scenes at Truly Sopel Located on the famous cobbles of St Catherine’s, you’ll find Truly Sopel, my boudoir boutique and lingerie studio. Here, I design and make vibrant, colourful and confidence-inducing lingerie for...
Truly’s designer life series | Part 1
PART 1 | An Introduction to Truly Sopel “Everything I want, does not exist, so I design and make it myself...” The above quote is the reason that Truly Sopel exists. Established in 2002, the designer lingerie brand was born from something that I quite...
We are ‘The Trendiest Shop In Somerset’ as voted by Somerset Live.
What a great end to 2021 and positive start to 2022! We are thrilled to be voted as the trendiest shop in Somerset! “I’ve always liked to think of myself of a trend setter” says Truly, who loves nothing more than to stand out from the crowd and create new looks and...
Truly’s Pop Up NATIVITY
Pop up NATIVITY- a scenic display at Truly Sopel, 14 Stony Street, Frome Our Pop Up Nativity will take place on Christmas Eve from 6.30pm till 7.30pm in the entrance way of the shop. The event will help raise money for the Donkey Sanctuary. The shop will close at 6pm...
We are Catwalking with Gok Wan & we can not wait!
Truly Sopel's fashion collection has been personally selected by Gok Wan to take part in his ONE SIZE FITS ALL event, later this month. Hooray! Read the full story below.... We are super excited this Autumn as the countdown begins to our catwalk show with Gok Wan and...
A cute Cats Protection story with a cute ending…
As featured in the Frome Times. WOW! Have ‘U2’ met before? Bono the cat and the ‘tail’ of two owners TWO women who work next door to each other in Frome have discovered a surprising connection – a 15-year old cat called Bono! Six years ago, Frome resident and owner of...
Washing Line Selfie Challenge
We love it when customers send in photos of themselves in Truly Sopel fashion. We do notice however, that when it comes to underwear selfies, it can be more difficult shall we say. So, we have come up with a fun idea for all! Share your Truly Sopel washing line pics...