Uncover
Joywear & Keepsakes
Soft, playful, and joyful — from everyday favourites to one-of-a-kind treasures. Designed and made by Truly, from sketch to stitch.
A Girl for All Seasons
collection
Truly Knickers
collection
Love Lace
collection
Days of the Week
collection
Cotton Shirt Rework
collection
Pillows
collection
Clara
collection
Cats & Kittens
collection
Ready-to-Wear & Made-to-Order
Each piece in the collection is lovingly designed by Truly — from the very first sketch to the final stitch. Patterned, sampled, and made by hand in Truly’s workroom and shop in Frome, Somerset, every garment is created with care, creativity, and attention to detail.
Some designs are limited edition, proudly produced in collaboration with small local sewing studios and eco-friendly printers. Truly carefully sources the softest fabrics and trimmings from UK suppliers, using recycled cottons and ribbons wherever possible.
Crafted with comfort in mind, the style is vibrant, sentimental, and imaginative — a joyful mix-and-match mode that celebrates colour and personal expression.
Please allow 10-14 days for your order to be cut, made, and trimmed — then perfectly packaged and on its way to you.
Visit Us & Play
Undress Up!
Step into the whimsical world of Truly Sopel at her boudoir-style boutique in the heart of Frome. The full collection is available to browse, try on, and purchase in person—designed and showcased in the very space where Truly’s creative visions come to life.
“It’s where all my daydreams come true,” says Truly.
Whether you’re searching for something special or simply want to play Undress Up, come and explore in person!
Truly Sopel, 14 Stony Street, Frome, Somerset BA11 1BU
Stay in the Loop with Truly
Truly’s newsletters are packed with fashion inspiration, exclusive offers, event invites and fun competitions. Be the first to see what’s fresh off the sewing machine – including one-of-a-kind designs and colourful handmade creations, straight from the boutique.
Join now and step into Truly’s whimsical and playful world of feel-good fashion.