Sindy Doll has always been at the heart of designer Truly Sopel, from the very beginning as a child playing dress up to the brand today. Truly is forever inspired by the ‘girl next door’ look, mixing current trends with cute details- all of which spark an affinity with the doll we love to dress.

Truly’s latest shoot stars Meg Mosley as Sindy Doll, who makes the fashions come alive.

Photography by Lucy Rose Tindall / Hair and make up: Jyn-san Tsang / Model: Meg Mosely