In the beginning…

In 2006 Truly Sopel launched her eponymous women’s fashion label designing tailored coats and jackets with ruched tops and dresses all inspired by the clothes and colours of childhood. Truly trained at the London College of Fashion but remembers making clothes from an early age for her sindy dolls, sisters and friends.

The Truly Sopel look…

Always with the modern day woman in mind: “A ‘mix and match’ of colourful creations in pictorial prints with a touch of seventies teenager and a hint of Mrs Slocombe and where both Nana’s and Grand-daughter’s wardrobes unite.”

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What next…

The launch of Truly Knickers underwear label inspired by sleepover parties and the dreamy aura of the the bedroom, here you find Truly’s head-turning collection of knickers, sleep-sets, slippers and cardigans.

What’s new? 

PONTZ boxershorts, yes boys something for you! PONTZ label was launched in November 2014. Traditional in cut and fit with bold branding and made in bright 100% cotton prints, these are undies you’ll be proud to greet the postman with.


The brand today is recognised as an evolving fashion house with growing popularity in bedroom wear for both men and women; the most recent additions being boxershorts and tee shirts. Proudly the brand can boast that every garment is made in England, notably in London factories. Offering a true British designer shopping experience.

Expanding the collections each season yet still maintaining a young identity, Truly Sopel is attracting girls, men and women from far and wide.

We hope you enjoy browsing and buying from our shop. If you have any questions regarding products on the website and would like to speak to someone, please call the number below.

For stockists and wholesale enquiries:

Email: admin@trulysopel.co.uk